Influencer marketing and intellectual property
In the digital economy, influencer marketing and intellectual property are inextricably mixed. Influencers are currently key players in the marketing industry, and it comes as no surprise when products or services “go viral” as a result of their promotion through influencers on social media platforms. Big and small brands collaborate with influencers and leverage influencers’ reputations to ensure relevance in the current marketplace. These collaborations present opportunities and challenges for brand owners and influencers. Join us for an event to explore the interplay between social media marketing, influencing and trademarks.
Venue: Webinar
Time 17:00 SAST
Date: 22 May 2025
Moderated by Femke van Dyk with panel members Alicia van der Walt, Marcelle Samons and Angeli Marais
Register here: Meeting Zoom Registration
